Eye strengthens Eye Shop
Outdoor media company Eye has appointed four new staff and restructured its retail media offering team – Eye Shop.
The announcement:
SYDNEY – Leading Out-of-Home media company, EYE, today announces the introduction of a newly created team for Eye Shop – the company’s retail media offering. The establishment of the new team is in response to increased market demand for formats complementary to Eye Shop’s core digital and static display networks in key destination shopping centres.
Elle Du Plessis has been appointed to the newly created role of Group Product Sales Manager and will lead this dedicated team to integrate Eye Shop’s multiple retail media formats in market. With an initial focus on the recently acquired Westfield external signage precincts, the new team will be responsible for all non-standard and ambient media opportunities available across the entire Eye Shop portfolio.
Hamish Michie – General Manager, Sales Strategy and Performance for EYE commented, “Elle’s strong media background combined with her most recent success in university media with Eye Study places her in an excellent position to provide the market with access to new retail media formats and to fully integrate these with our existing Eye Shop media.”
In addition to Elle’s new role, EYE has announced the appointment of three new Group Sales Managers; Tony Woodward – Eye Shop, Anthony Bartram – Eye Drive and Amy Gilmore – Eye Study.
Hamish Michie further commented: “The new appointments across EYE’s product portfolio are testament to the calibre of people within EYE, with three of the four roles filled via promotion within the company. With such a strong team of Group Sales Mangers leading the EYE business we are well positioned to continue to lead the Out-of-Home industry and evolve our sales capability to market needs in this fast growing sector.”
EYE is a leading Out-of-Home media company specialising in airport, retail, roadside and university media, reaching large-scale audiences across Australia.
Source: EYE press release
