CC’s satirise telenovellas in new campaign from The Royals
The Royal’s latest campaign for Snackbrands Australia’s CC’s plants the viewer in the melodramatic world of Mexican soap operas, making light of the phonetic similarity of the brand name with the Spanish word for ‘yes’.
Titled “Si Si Sitcom”, the campaign features three mini-episodes that portray CC’s as irresistible to telenovella characters, even in life’s most dramatic moments – from a marriage proposal to a man in a coma.
Each episode is spoken in Spanish and subtitled in English, with character’s exclamation of ‘Si Si’ intended to reflect CC’s log-standing positioning of ‘irresistible’, evoking the tagline, “you can’t say no”.
