EXCLUSIVE: Major Aussie tech companies team up on post-purchase AI play
Two of Australia’s most successful tech companies, Redbubble and Rokt, have partnered for a post-purchase artificial intelligence play, Mumbrella can exclusively reveal.
Rokt’s advanced AI technology will “help optimise post-purchase offers on the marketplace and create relevant customer experiences for each customer,” according to the company.
This gives advertisers “a valuable chance to enhance their competitive advantage” by targeting and engaging with Redbubble’s active customer base.
Rokt’s targeted advertising play has been used at the point of sale by global behemoths such as Live Nation, Ticketmaster, Domino’s, PayPal, Uber, Hulu, HelloFresh, and even at the LA. Stables Centre. Rokt claims its machine learning will “drive incremental value from every transaction by offering highly relevant messages at the moment customers are most likely to convert.”
Since soft-launching this technology through Redbubble’s marketplace, it has generated close to half a million (USD) in incremental revenue, across millions of transactions.
“We are thrilled to partner with Redbubble in their mission to unlock new revenue streams and optimise customer experiences,” said Craig Galvin, chief revenue officer of Rokt.
“Rokt’s advanced e-commerce technology powered by AI, combined with Redbubble’s vibrant marketplace, creates a powerful synergy to deliver innovative solutions and further accelerate their growth.”
Rebecca Zarate, chief marketing officer of Redbubble, said the company is pleased to join forced with Rokt, and “deliver a relevant shopping journey” for its customers.
“By harnessing Rokt’s cutting-edge AI technology, we are able to provide our users with highly tailored recommendations and a personalised experience, reinforcing our dedication to offering the best possible experience for artists and their customers.”
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