EXCLUSIVE: Major Aussie tech companies team up on post-purchase AI play
Two of Australia’s most successful tech companies, Redbubble and Rokt, have partnered for a post-purchase artificial intelligence play, Mumbrella can exclusively reveal.
Rokt’s advanced AI technology will “help optimise post-purchase offers on the marketplace and create relevant customer experiences for each customer,” according to the company.
This gives advertisers “a valuable chance to enhance their competitive advantage” by targeting and engaging with Redbubble’s active customer base.