Celebrity Apprentice returns after three years

Filming has kicked off on Nine’s Celebrity Apprentice this week, with the network revealing the bevy of “stars” involved, including radio DJ turned marketer Mel Greig, The Bachelor Blake Garvey and former Ten Wake Up host James Mathison.

Celebrity Apprentice season 4 cast

Celebrity Apprentice season 4 cast

The show has been off-air since 2013 when Olympian Stephanie Rice was crowned the winner after the series suffered some very lacklustre ratings.

Rice’s victory pulled in a metro audience of 653,000, the first time the winner announcement had been below the 1m viewer mark. It had launched with 866,000 and 808,000 metro viewers for the two-part show.

In 2012 Ian ‘Dicko’ Dickson’s victory attracted 1.036m metro viewers while in 2011, Julia Morris won with an audience of 1.617m viewers.

The show had continued to see its audiences deplete since its launch in 2011 which pulled in 1.05m metro viewers for Nine, while the 2012 launch grabbed 908,000 and 859,000 for the two launch episodes.

For the 2016 season businessmen and chairman/co-founder of wealth management company Yellow Brick Road Mark Bouris is back to helm the show.

Joining Bouris is:

  • former Home and Away actress Esther Anderson,
  • former radio DJ and Kingdom Advertising marketing manager Mel Greig,
  • the new Mrs Edleston Gabi Grecko,
  • medical entrepreneur Geoffrey Edelsten,
  • The Real Housewives of Melbourne’s Gina Liano,
  • Miss Universe Australia Tegan Martin,
  • popstar and former 2DayFM breakfast host Sophie Monk,
  • NRL player Matt Cooper,
  • Big Brother winner Tim Dormer,
  • The Bachelor Blake Garvey,
  • former Wake Up host James Mathison, and
  • Hollywood Gossip guru Richard Reid.

For the new series Bouris will be joined by Kerri-Anne Kennerley and ModelCo CEO Shelly Barrett who will be his “his ears and eyes on the ground”.

Celebrity Apprentice is the second format Nine has dusted off in recent weeks with Australia’s Got Talent making a return to screens next year.

It will be a FremantleMedia Australia production for the Nine Network.


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