Chrysler brings back the ’60s for 300 launch

Chrysler has unveiled a new ad to mark the launch of its new ‘timeless’ 300 model.

The ad, created by CumminsRoss with a 1960’s party theme, broke during the State of Origin final last night on Nine.

Online and outdoor will run in support of the TV work.

“The 300 was an American icon developed in the 50’s and remains iconic today. It’s American motoring at its best with class and style in abundance. Timeless, classic design that’s otherwise missing from the segment in this market,” said Sam Tabart, director of marketing for Fiat Chrysler Group Australia.

The Chrysler 300 is available in Australia from July 2012.


Agency: CumminsRoss
Agency CEO: Sean Cummins
Creative Team:  Jason Ross, Steve Callen
Agency Producer: Susannah George
Group Account Director: Magdalina Triantafyllidis
Integration Manager: Andrew Stone
Director of Marketing for Fiat Chrysler Group Australia: Sam Tabart
Advertising Manager: Sandra Kirwan
Production Company: The Directors Group
Director: Ben Hodson
DOP: Stefan Duscio
Executive Producer: Craig Griffin
Music: Mark Rivett – Song Zu
Post: Method Studios/Risk Sound


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