Church and Dwight appoints Frank Digital for hair removal brand duties
Frank Digital has been appointed by Church and Dwight to redesign its website and handle social media activities for its hair removal brand, Nair.
The announcement:
Church and Dwight (Australia) has appointed Frank Digital to work on their flagship depilatory brand Nair®, to redesign the Nair® website, alongside the development and implementation of a long-term social media strategy.
Toni Gray, from Church and Dwight, said, “Frank Digital responded to the brief with a clear understanding of what we were trying to achieve. They offered ‘outside the box’ thinking, creative long-term strategy for the brand and are a pleasure to work with.”
Frank Digital are an independent digital agency specialising in website design and development, digital strategy, e commerce and integrated marketing solutions. Creative Director Matt Barbelli and Digital Director Sacha Mimran, who bring with them a wealth of experience from leading brands including Subaru Australia, Sony and Nestle, head up the agency. Frank Digital prides itself on being just that; totally open, honest and direct.
Creative Director, Matt Barbelli, said, “We are thrilled to be working with Church and Dwight in helping develop their digital assets with a view to increase traffic and consumer engagement on Nair’s website and social media channels. The campaign will launch in the second half of 2011.”
