Clemenger BBDO launches ‘Never Before Barbie’
Clemenger BBDO Melbourne has created a new limited edition ‘Never Before Barbie’ with the aim of highlighting the lack of gender diversity in senior leadership positions.
The announcement:
Mattel Australia and Clemenger BBDO Melbourne inspire girls to believe they can be anything through launch of Never Before Barbie Mattel Australia and Clemenger BBDO Melbourne have launched Never Before Barbie, a one-of-a-kind range of dolls created to highlight the lack of gender diversity in senior leadership positions across the country.
Mattel: GIRLS CAN DO AND BE ANYTHING!*
*As long as they are glamorous-looking
Should of made a couple of female creative directors for the advertising industry…
Chairman of the AFL… as a line of first dolls, shouldn’t you also think about the terminology you’re using?
No ditch digger-, plumber-, construction worker-, garbage collector- or road worker-Barbie? I guess those occupations aren’t good enough for all those tolerant and compassionate feminist souls out there. Why have an honest job if you can become an instant bosslady on a gender quota?
AFL coach, every little girl’s dream haha