Clemenger BBDO Melbourne gives Swisse its reason

Swisse has launched a new brand platform, Reach For Your Reason, encouraging Australians to discover their motivation for creating and maintaining a holistic wellness routine.

“This campaign is just the first moment in a series to encourage Australians to approach their health and happiness with a greater sense of personal meaning and instill a sense of possibility about what they can achieve,” said Kerrie Wade, marketing director ANZ H&H Group.

“Swisse provides a foundation for achieving sustained health and happiness but to live a full life Australians must first understand what they’re living for. Once they’ve found that reason, together the possibilities are endless,” said Wade.



Clemenger BBDO Melbourne was appointed as Swisse’s creative agency of record in July 2021.

“We’re asking you to do one thing before you take Swisse, ask yourself why. Because Swisse is only part of the solution, it takes motivation and understanding to truly be successful on your health journey,” said Rich Williams, executive creative director Clemenger BBDO Melbourne.

Reach For Your Reason launched this week with an integrated multivitamins campaign through TV, OOH, path to purchase, online and digital extensions, and is the first in a series of content that will highlight the brand’s extensive portfolio.


Client: Swisse
Marketing Director ANZ: Kerrie Wade
Associate Marketing Director: Ana Laskova
Senior Brand Manager: Natasha McGill
Senior Manager Public Relations & Communications: Stephanie Taylor

Creative agency: Clemenger BBDO Melbourne
Media: PHD Media
Production company: Flare
Director: Marty Moynihan
COP: James Brown
Photographer: Sean Izzard
Producer: Alex Gillespie / Helen Morahan
Sound house: Sonar
Music: Level Two Music


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.