Clemenger BBDO Melbourne gives Swisse its reason
Swisse has launched a new brand platform, Reach For Your Reason, encouraging Australians to discover their motivation for creating and maintaining a holistic wellness routine.
“This campaign is just the first moment in a series to encourage Australians to approach their health and happiness with a greater sense of personal meaning and instill a sense of possibility about what they can achieve,” said Kerrie Wade, marketing director ANZ H&H Group.
“Swisse provides a foundation for achieving sustained health and happiness but to live a full life Australians must first understand what they’re living for. Once they’ve found that reason, together the possibilities are endless,” said Wade.
