Clemenger Melbourne holds onto TAC account

March 15, 2019 3:56

Victoria’s Transport Accident Commission has retained Clemenger BBDO as its creative agency following a competitive tender for the account.

Clemenger BBDO was the agency behind the TAC’s award winning 2016 ‘Meet Graham’ campaign showing how humans would look if they were designed to survive car accidents.

Gayle While, Clemenger BBDO Melbourne’s deputy CEO, told Mumbrella: “We’re thrilled to be continuing our partnership with the TAC, and to have the opportunity to build on the contribution we’ve made in supporting the TAC in its Towards Zero vision. We’re looking forward to this next chapter.”

Clemenger BBDO won the TAC account in 2013, ending the government body’s 24-year relationship with Grey. The renewed agreement will see Clems hold the account for the next five years.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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