Clemenger Melbourne tipped to win WorkSafe Victoria creative account
Mumbrella understands WorkSafe Victoria is set to imminently appoint Clemenger BBDO Melbourne as its creative agency following a lengthy pitch.
The government organisation issued a call for expressions of interest in the business in July last year, with submissions closing in August.
Grey Australia previously held the account, responsible for a confronting campaign aimed at young people which featured the stories of two young people who were left scarred and disabled by accidents at work.
The appointment will come as a blow to Grey Melbourne, who at the end of last year lost one of its biggest account, TAC to Clemenger.
The Clemenger Group is still awaiting a decision on the Myer account, making the final shortlist alongside incumbent agency Badjar Ogilvy at the end of last year.
Yesterday the agency appointed a new managing director, promoting managing partner Paul McMillan to the role.
Clemenger Melbourne’s other accounts include Australia Post, Bupa, CUB, NAB Group, Pacific Brands and Tourism Victoria.
Update: A WorkSafe spokesman has since told Mumbrella that no decision has been made.
“We are still talking to agencies as part of the process so your suggestion that a decision has been made is false and misleading,” the spokesman said.