Clemenger Melbourne tipped to win WorkSafe Victoria creative account

WorksafeMumbrella understands WorkSafe Victoria is set to imminently appoint Clemenger BBDO Melbourne as its creative agency following a lengthy pitch.

The government organisation issued a call for expressions of interest in the business in July last year, with submissions closing in August.

Grey Australia previously held the account, responsible for a confronting campaign aimed at young people which featured the stories of two young people who were left scarred and disabled by accidents at work.

The appointment will come as a blow to Grey Melbourne, who at the end of last year lost one of its biggest account, TAC to Clemenger.

The Clemenger Group is still awaiting a decision on the Myer account, making the final shortlist alongside incumbent agency Badjar Ogilvy at the end of last year.

Yesterday the agency appointed a new managing director, promoting managing partner Paul McMillan to the role.

Clemenger Melbourne’s other accounts include Australia Post, Bupa, CUB, NAB Group, Pacific Brands and Tourism Victoria.

Update: A WorkSafe spokesman has since told Mumbrella that no decision has been made.

“We are still talking to agencies  as part of the process so your suggestion that a decision has been made is false and misleading,” the spokesman said.


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