Hard-hitting WorkSafe Victoria campaign tells stories of horrific accidents

Worksafe Victoria Nic's storyA confronting WorkSafe Victoria campaign aimed at young workers features the agonising stories of two young people who were left scarred and disabled by accidents at work.

The campaign, created by Grey Melbourne, is led by two TV commercials that follow the lives of two young workers who suffer from serious injuries because they didn’t speak up when they were unsure about handling dangerous tasks at work.

The stories of “Beth” and “Nick” start from the present day, and show how other people react to their disfigurement, and how they see themselves. They then go back to the moment before the accident and end with the dramatic violence of the accident itself and the message ‘if you’re not sure, ask’.

(Mumbrella warns: some people may find the ads below disturbing):

In Beth’s story she hesitates before lifting a large container of poison while working in a kitchen, and then jumps back and screams as she’s splashed with it in the face. Nick loses part of his left arm when he reaches into a paper cutting machine.

Both television ads were due to launch on Sunday , with the campaign also including radio, outdoor, digital and social media activity, all signed off with the line, ‘If you’re not sure, ask”.

“We know that young workers don’t regard the workplace as dangerous and, when faced with uncertainty of how to do something, they are often reluctant to ask,” said Grey business director, David Dumas.

“Research identified that the concept of showing the potential life-long consequences of not asking was a very confronting and thought-provoking territory for this group.”

Over 3,000 young workers experience serious injuries in the workplace every year, Dumas said.

Worksafe Victoria Beth's Story


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