Clemenger and OMD signal return to full service in Tasmania with new joint state leader

Creative director Marcus Murphy, Matt Fishburn and Libby Walker

Creative director Marcus Murphy, Matt Fishburn and Libby Walker

Matt Fishburn has been stepped up to be the managing director for Clemenger BBDO in Tasmania, signalling a move back towards a full service model integrating with the recently-formed OMD media agency unit in the state.

The OMD business director replaces Tony Hart as managing director of the 30-strong creative agency, who has been with the agency for the last 25 years and is set to take on a research role in the operation.

OMD launched a unit, situated with Clems in its Hobart office, last January to target the Tasmanian Government media buying account led by Fishburn, who had been with Clemenger for five years as business development and innovation director.

Previously Clemenger there had serviced both creative and media needs for clients.He said: “This isn’t the continuation of a traditional agency model – we’re embracing this as an opportunity to present ourselves as an entirely new offering. That means local skills with a local, national and global outlook.

“Ideas are an integral part of both disciplines, and both of these disciplines must work together. As complexity accelerates in our landscape, we can bring specialised skill sets from our media and creative arms.”

Libby Nielsen has been appointed OMD Tasmania’s new account director, having joined Clemenger Tasmania in 2008 as a media planner/buyer before becoming an account director in 2011.

Alex Hayes



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