ClimateWorks launches ad to demystify low-carbon growth plan
Climate change think tank ClimateWorks has created an ad to demystify its low carbon growth growth plan.
The ad features a paranoid carbon cartoon particle.
UPDATE: the client has asked that the video be removed, as further editing is required.
The Shannon Company was the agency behind the ad.
Steven Nicholson, of Airbag Productions who directed the ad, said: “If someone said to me at the start, you’ll make nearly 8 minutes of character animation in a bit over two weeks … well I might not have believed it. But looking back on it I’m totally happy with both the process and more importantly the outcome – character development is never easy, and I reckon we nailed it”.
