Clips of pets doing funny things beats Spelling Bee and Hotplate for third week for Seven
Seven’s third pet themed video compilation show Pets Make You Laugh Out Loud pulled in 943,000 metro viewers but it was not enough for Seven to clinch a third primetime win. 
The show, which aired in the 7.30pm timeslot, was down on last week’s Dogs Make You Laugh Out Loud which saw 1.039m viewers tune in but it was up on the first episode Cats Make You Laugh Out Loud which grabbed 917,000 viewers.
It outrated The Hotplate on Nine at 7.30pm which had 815,000 viewers, while Ten’s The Great Australian Spelling Bee claimed third place for the timeslot with its lowest audience yet of 589,000 viewers, according to OzTam overnight metro ratings.
Pets Make You Laugh Out Loud also won across the key advertising demographics (16-39, 18-49 and 25-54). In time-shifted viewing Dogs Make You Laugh Out Loud picked up an extra 70,000 viewers to take its total audience to 1.109m.
However it wasn’t enough for Seven to win the night, with the channel claiming second place with an audience share of 18.8 per cent, behind Nine’s share of 20 per cent. Ten managed third place with a share of 13.7 per cent while the ABC settled for a share of 11.6 per cent.
In the 8.30pm timeslot, Seven’s Winners and Losers remained relatively steady with 661,000 metro viewers, down from last week’s 664,000 but it was beaten by the ABC’s Kevin McCloud’s Escape to the Wild which pulled in 692,000 metro viewers.
In the news battleground, Nine won the night with a 6pm audience of 1.124m, slipping to 1.093m from 6.30pm, while Seven News at 6pm grabbed 1.02m, sliding to 986,000 from 6.30pm.
Top 15 Shows:
1 NINE NEWS Network 9 1,124,000
2 NINE NEWS 6:30 Network 9 1,093,000
3 A CURRENT AFFAIR Network 9 1,053,000
4 SEVEN NEWS Network 7 1,020,000
5 SEVEN NEWS / TODAY TONIGHT Network 7 986,000
6 PETS MAKE YOU LAUGH OUT LOUD Network 7 943,000
7 HOME AND AWAY Network 7 855,000
8 THE HOTPLATE -TUE Network 9 815,000
9 ABC NEWS-EV Network ABC 782,000
10 KEVIN MCCLOUD’S ESCAPE TO THE WILD-EV Network ABC 692,000
11 WINNERS & LOSERS Network 7 661,000
12 THE PROJECT 7PM Network TEN 616,000
13 7.30-EV Network ABC 612,000
14 HOT SEAT Network 9 608,000
15 THE TRUTH ABOUT PAIN RELIEF Network 9 596,000
Audience Share:
Network 9 20.0%
Network 7 18.8%
Network TEN 13.7%
Network ABC 11.6%
Network SBS ONE 5.4%
Network 7TWO 4.9%
Network GO! 4.9%
Network 7mate 4.5%
Network Gem 4.1%
Network ELEVEN 3.3%
Network ONE 3.0%
Network ABC2 2.9%
Network ABC News 24 1.4%
Network SBS 2 1.0%
Network ABC3 0.5%
Network NITV 0.1%
Total Audience Share:
Network 9 TTL 29.0%
Network 7 TTL 28.1%
Network TEN TTL 20.0%
Network ABC TTL 16.5%
Network SBS TTL 6.4%
Data OzTAM Pty Limited 2015. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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This blows my mind. Have Pet LOL viewers never heard of YouTube? I thought there would be huge WoW drop-off.
Seven programmers must be scratching their heads and popping champaign at the same time!
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So Tim, this sort of puts YouTube into perspective doesn’t it? “Huge” on YouTube is dwarfed by middle-of-the-road on TV.
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Pretty sure Spelling Bee was fourth in its timeslot – 7.30 on ABC rated higher.
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hahaha, JG – your whole sarcastic comment is bad and you should feel bad.
https://en.wikipedia.org/wiki/List_of_most_viewed_YouTube_videos
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I think it speaks volumes for the entire Kichen, Cooking and Foodie show programming full stop.
The notion that the kitty cat syndrome, the cuddly animal blocker that ruins all forms of statistical research, and leads entire populations to raise millions of dollars for some old lady who has lost her kitten, when the local hospital has been struggling to get funding for emergency equipment for decades.
I thought the TV studios had already reached rock bottom, but it seems they have not. Next will be Pussy and Doggie Beauty Pageants, just you wait and see.
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Can’t wait for “Dad’s getting hit in the nuts by their toddlers makes you LOL”
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Hi MOG. Nah, no feeling bad here.
Thanks for the list, but there is no point comparing apples and oranges:
– the YouTube figures on the list are global, encompassing the 7billion people on the planet, and the 1 billion plus YouTube users
– the TV figures are for Australia’s 5 metros, encompassing 16.5m people
– the TV figures are for a single episode with the figure based on the average audience across the programme (generally 30 or 60 minutes)
– the YouTube figures are the accumulated audience over (in most cases) years.
– the majority of YouTube content is less than five minutes so it takes half a dozen to a dozen YouTube clips to equal one TV programme
– while YouTube is coy about releasing any data it does claim “Every day people watch hundreds of millions of hours of YouTube”
– Australia, with just 0.3% of the world’s population watches 70 million hours of TV every day
Put another way, YouTube is around 50 times bigger than the Australian TV market but at best it has 10 times the usage time.
Sorry to spoil it with some facts.
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Just locked in for September:
Live cattle exports makes you LOL
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@JG hurrr durrr I thought Gangnam Style had been viewed by 2 billion people in a day.
Fine – check these out.
http://vidstatsx.com/youtube-t.....stralia-au
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I didn’t switch on any traditional channels last night on my TV. I pressed the ‘input’ button on the remote and streamed YouTube from my phone via Chrome cast and watched Russian Road rage vid’s for around 2 hrs. Bloody talent I tell you. I was in tears for long stints: very funny!
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Thanks for the link MOG.
I thought I’d don the rose-coloured glasses and go straight to uber-cool FAUK’s PewDiePie site.
Wow. Blow me down with a feather. Holy fuck! 9.9b views. Yes … BILLION, not MILLION. No wonder he is YT’s #1 Video Producer and in the WikiTubia HOF! And has the most followers with around 38m.
Then I had a little more of a look. That 9.9b has accumulated since launch on Apr 29 2010. Still, that is just under 2b a year. Or around 5m views a day on average over that 5 years.
Then I found the ‘Last 7 days” stats. Just under 70m or 10m a day. Then I noticed that was the cumulative of the over 2,500 videos loaded onto the site.
So, the average PewDiePie video does … let’s see … 10,000,000 / 2,500 = 4,000 views per day.
Whoa! That can’t be right.
So let’s look at Taylor Wift (Vevo).
Aaah, that’s better. 66,431,146 over the past 7 days = 9,490,164 views per day. Woo hooo!!! Hang on – that is across all 69 of her videos. Ooops. Average video is 137,539 per day.
Where am I going wrong? Damn – the stats and calculations are all correct.
Hang on again. Damn, Bugger. Double bugger! I was using the global usage data and not just the Aussie usage.
Any further links or thoughts?
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