Snap and Optus Sport strike content deal for Women’s World Cup

Snap has struck a content deal with Optus Sport to bring daily made-for-mobile packages about the FIFA Women’s World Cup 2023 to its platform.

Optus Sport holds the broadcast rights for the upcoming World Cup, and will show all 64 matches of the tournament, live and on demand on its own streaming service, which also boasts the English Premier League, and the FA Women’s Super League.

Optus Sport will now also host a dedicated daily FIFA Women’s World Cup 2023 show for Australian Snapchatters, which will scoop up the highlights, news, and key moments from the tournament.

The new show will begin from Monday, and can be accessed by searching Optus Sport on Snapchat.

“Last year over 60 million Snapchatters watched Men’s World Cup Stories content on Snapchat,” explains Kanishk Khanna, Director of Media Partnerships, APAC.

“So we are excited to expand our women’s football partnership with Optus Sport to bring more iconic football and sports content to Snapchatters locally. Snapchat offers fans around the world new ways to experience and celebrate football – whether that’s watching match highlights or outfitting their bitmoji in their favourite team’s kit.

“Hosting this event is a pivotal moment not only for women’s sport in Australia but the country as a whole. Through this extension of our existing sports content partnership with Optus Sport, we’ll be bringing more of what our Aussie audience wants, getting them even closer to the action as we countdown to an unmissable month of sport right here in Australia.”


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