Coca-Cola introduces a personalised Coke ordering function on Amazon’s Alexa devices
As part of its ‘Share a Coke with’ campaign, Coca-Cola Australia via lead agency Versa has introduced a function on Amazon’s Alexa-enabled devices, allowing consumers to order a free, personalised Coke.
The announcement:
Alexa, let’s Share a Coke
For the first-time, Aussies can redeem a free personalised Coke, delivered right to their door, thanks to the Coke Skill on Amazon Alexa.
Coca-Cola Australia has partnered with Amazon to give up to 2000 Australians the opportunity to receive a free personalised Coke with their name on it delivered to their doorstep. From today, Australians can redeem a free bottle of Coke by using the Coke Skill on any Alexa-enabled device.
Running until February 4, customers can initiate the offer simply by saying, “Alexa, let’s Share A Coke.” Once this voice conversation is activated a text message will be sent to their nominated mobile number, which directs users to the Share a Coke website.
The ‘Share A Coke with Alexa’ promotion will be supported by a series of different creative executions to run across Australia’s digital out-of-home from today, along with social media and digital advertising.
Lucie Austin, Marketing Director of Coca-Cola South Pacific, said, “Voice-assisted lifestyles are becoming increasingly popular among consumers so, at Coca-Cola, we are super excited to work with Amazon and build on the success of one of our most iconic campaigns, Share A Coke. This campaign enables customers to Share A Coke in a fun, new and innovative way via Alexa.”
Kate Burleigh, Alexa Skills Country Manager ANZ, said, “Coca-Cola continues to innovate with their Share A Coke campaign and has now taken it to the next level by allowing customers to share a Coke using Alexa. We are always looking for new ways to delight our customers and I expect they will really love the opportunity to get a free personalized Coke with their name on it, just by asking Alexa.”
The latest experience follows the brand’s recent announcement of its most diverse and inclusive Share A Coke campaign yet, which saw Australians given the opportunity to put their name on a Coke bottle through an e-commerce store and experiential activation in all major cities across the nation.
The ‘Share A Coke with Alexa’ promotion will be available from 29 January 2020 until 4 February 2020. To be redeemed by February 2020 to end of promotion period.
Source: Red Havas press release
Alexa…I said ‘let’s reduce my carbon footprint’
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A bit disapointing, juste a sentence with Alexa then a website link. I would have prefered a full conversation with Alexa giving it my names for example and confirm my adress.
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