Coca-Cola launches new beverage Energy with a dance party-inspired campaign

Coca-Cola has launched its new beverage Energy with a campaign that uses music to emulate the burst of energy consumers will experience from the product.

The TVC, created by Ogilvy, shows three figures arise from the pulses of the music, consume the beverage and begin dancing.

The TVC also attempts to differentiate Coca-Cola’s energy drink from competitors, by noting it’s “The only energy drink with a great Coca-Cola taste”.