Coke takes new Life drink to Norfolk Island in TV ad as multi million dollar campaign kicks off

Coca-Cola has released the first Australian TV ad for its new reduced-sugar drink, Life, as it kicks off a multi-million dollar marketing campaign.

https://www.youtube.com/watch?v=48F85IoptC8

The 30-second slot, created by Ogilvy & Mather, uses the strapline ‘Let Life Surprise You’ and captures the reactions of people of Norfolk Island who became the first Australians to sample the new drink.

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