Coles’ bespoke outfit Smith St launches with talent from Big Red

Calum Jaspan

January 18, 2023 10:38

The lead on Big Red’s Coles account for the past 12 years, and its chief retail officer, Tristan Alexander has joined its bespoke agency, Smith St as chief operating officer.

He joins the bespoke team, which includes staff from DDB, TBWA, OMD, and Deloitte Digital, to run its day-to-day operations.

Alexander joins Smith St as COO

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics

2 COMMENTS

Stop 18 Jan 23

Stop talking about changes and start making changes. Coles is meaningless

1 Like

User ID not verified.

Anonymous 18 Jan 23

Because it forgot it’s just a supermarket

User ID not verified.

Latest

Mumbrella’s next phase

Paramount Skydance to start cutting thousands of jobs from next week

Unmade Index: Seven West Media stock slumps to six-month low

UM bags $3.7m deal for new ‘Beforeplay’ STI campaign

Avis Budget Group begins search for regional marketing boss

Coles’ bespoke outfit Smith St launches with talent from Big Red

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE