Coles uses Curtis Stone to spruik RSPCA approved chicken
Coles has kicked off a new campaign faced by brand ambassador celebrity chef Curtis Stone promoting the supermarket’s RSPCA approved chicken.
The commercial features Stone explaining what RSPCA approved chicken is set against images of people purchasing, cooking and eating chicken.
The move to RSPCA Approved chicken will come at no added cost to customers, said Coles chief operating officer John Durkan.
Stocking density for RSPCA hens is 9 birds/m² and recommended max of 5000 per shed. Previously sitting between 11-14 birds/m² and no limit in a shed.
Max for free range certification it is 5 birds/m² with a maximum of 1500 per shed.
That is quite a difference.
I am absolutely appalled at the RSPCA and the latest Curtis Stone ad for Coles that the RSPCA has endorsed ( RSPCA – P- prevention have you lost sight of the P !!!)
The RSPCA is a community based charity that works to prevent cruelty to animals by actively promoting their care and protection”FROM YOUR WEBSITE!!
He actually says in the ad that the chickens live better so so they taste better!! Shame on you!! You should disassociate your organisation from this ad to maintain any shred of integrity and public support you currently have!
How dare you claim to be an organisation that stands up for the rights of animals that supports them being cooked and eaten (apparently in a nice humane way!!
Ann Marie
RSPCA going the same way as the Heart Foundation and their once revered ‘tick’.
You will kill the goose RSPCA, but I presume humanely.
CRAZY – what is up for the RSPCA. Do they receive money to roll over for this????
The RSPCA seal of approval which allows celebrity chefs “to freely exhibit natural behaviours such as perching, scratching and foraging” while recommending the very best BBQ chicken you can buy.
According to ABS figures, assaults are in decline so there is no real need for a campaign.
yep, one less bird per sq metre than the code of practice, that will make them taste so much better! And all that foraging , scratching and exhibiting natural behaviours inside an overcrowded sticking shed? Oh yes, I can just imagine the difference….. what a load of chicken shit RSPCA
You may complain folks but this is progress on animal welfare in a big way considering how much chicken Coles actually sells.
And being vegetarian I’m afraid just doesn’t help – even if it makes you feel better about yourself (and perhaps a bit righteous too) – the number of people consuming meat, including chicken, grows in Australia every year. Surely it’s better that those people are buying meat which has been farmed in a more ethical way?
This comment saddens me tremendously.
When Coles are the only supermarket with RSPCA approval, why do they get criticised and NOT ONE mention of Woolworths, aldi or iga.
At what point did Australia and the marketing industry become so negative and blinkered?
Progress is progress. And progress in very big business is very big progress.
While I’m at it. Good work from Big red. Especially compared to that pile of old Shite BMF has just served up for Aldi. Lame joke. Wrong demographic. Tedious execution. Watch the sales figures…
What injustice! Go to a large chicken farm and ask the farmer which method is more cruel! They will tell you they are both just as cruel! 5000 chickens in a shed??? Space isn’t the only thing to consider! Ever heard of the ‘pecking order’? Chickens kill each other in this sort of environment! It’s not natural for them to be in this close proximity to each other in such huge numbers! The transportation method is the same, the handling methods are the same, the slaughtering methods are the same! The RSPCA is a sham and doing more damage than good! Now we can continue animal cruelty with a clear conscience! This is not progress- this is going backwards! Chicken farmers think this “free range” “barn laid” thing is a joke! “But it’s what the public wants!” Can’t you see people- you are being taken for a ride! Fools!
RSPCA supports Coles for killing chickens wat??????