Coles ditches Status Quo song in new ‘Down Down’ ads

Coles has unveiled a new campaign which sees the supermarket focus on its freezer aisle as it speaks directly to families, but the supermarket appears to have done away with Status Quo ‘Down Down’ soundtrack.

Created by Big Red, the new campaign focuses on the new additions to the ‘Down Down’ product lines with two Coles employees addressing the camera directly about the savings interspersed with shots of families enjoying the products.

However, unlike in previous ads the staff members speaking to camera are not waving the big red hands.

Coles managing director John Durkan said in a statement: “Coles customers expect lower prices across the store, and with these new ‘Down Downs’ and ‘Deeper Down Downs’ hitting the freezer, shoppers will see savings of up to 32 per cent off some of their favourites.

“We are more committed than ever to offering our customers great value and great quality, and we’ll continue to keep bringing down prices for Australians in the coming months.”

The campaign follows on from Coles recent “back pocket tap” campaign and the “deeper down, down” campaign launched in February which featured both the big red hands and Status Quo.

It does have some similarities to Woolworths Ashleigh fronted spots which saw the Woolworths employee used to speak directly to customers about prices in store.


  • Creative Agency: Big Red
  • Media Agency: UM

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