Dr Mumbo

Asda back pocket tap inspires Coles

Dr Mumbo has previously reported how Indonesian supermarkets have been looking to Coles for inspiration for ads, but Coles itself may be looking to UK retailer Asda for inspiration…

UK readers will know the famous  30 year ASDA hip pocket ad campaign, which the brand retired in 2007 but brought back in 2009.

Coles’ new ad, created by Big Red, appears to have some remarkable similarities with its British counterpart:

If you’re not familiar with it, here’s an ad from Asda…

And you can see the signature move at the end of this ad…


Dr Mumbo was also interested to note that Coles have been looking to Asda for inspiration for a while now, hiring former boss of the UK retailer Archie Norman in 2007 as a consultant to assist with the Coles turnaround.

It was Norman that assisted in the hiring of Ian McLeod as CEO. Former Asda employee Gavin Parker also works for Coles as store format development manager.




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