Coles says ‘See you later Status Quo’ as Casey Donovan steals the stage

Coles has given its long term promotion partner, UK rock band Status Quo, a break in the latest ad campaign however the supermarket chain has said the band will continue to remain part of the team.

The news follows the death of lead guitarist Rick Parfitt at the end of last year, while a new campaign by Big Red has introduced Casey Donovan as the supermarket’s latest face, with the I’m a Celebrity Get Me Out Of Here winner singing Status Quo’s remake of their song ‘Down, deeper and down’.

Status Quo began working with the brand in 2012, releasing a three minute ad on YouTube, performing a remake of their 1975 hit in the form of a jingle, which featured the infamous Coles red hands.

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