Coles welcomes Paul Brooks as GM of Coles Media

Coles has appointed seasoned media professional and former Carat CEO Paul Brooks to the newly created position of general manager of Coles Media.

In the new role, Brooks will be responsible for the delivery of a new Coles media operating model, leading the Coles Supplier Media Centre of Excellence, and interface that will enable supplier partners to access multichannel media solutions across Coles owned and bought media.

He joins the Coles marketing leadership team after three years with Nine Entertainment Company as director of sales, where he lead a large revenue generating team across television, digital, radio, and publishing channels.

Prior to Nine, Brooks was the ANZ CEO for media agency Carat, resigning in 2019 following the agency’s loss of a number of key clients. Previously, Brooks had held the position of chief investment officer at Carat, and managing director of the agency’s holding company, Dentsu Aegis Network’s media investment arm Ampifi.

Brooks’ 25 years of experience in the media industry also includes time spent as chief investment officer at GroupM’s MediaCom.

Coles chief marketing officer Lisa Ronson said she was delighted to welcome Paul to Coles into the Coles marketing team.

“Paul will be responsible for helping our suppliers and partners have the most seamless experience with their brands at Coles, enabling holistic campaign management across our strong media assets with the goal to deliver stronger results for supplier funded campaigns,” she said.

“Coles connects with millions of Australians every week through some of the most loved media properties in Australia. The Coles Magazine is consistently ranked as the number one read magazine in Australia surpassing 5 million readers a month last year and the Coles Radio is one of the most listened to digital radio stations in Australia. We have also invested in building a stronger digital presence for our suppliers and partners to connect with our customers at point-of-purchase through Coles Online and in-store Digital Screens. We can’t wait for Paul to help explore more opportunities for our suppliers and partners and ultimately provide a consistent, single and unified interface to unlock multichannel media solutions.”

Commenting on his appointment, Brooks said: “Coles is an iconic company that has touched the life of almost every Australian for more than 100 years. I’m really looking forward to the opportunity to deliver a media model that will inspire customers with the most relevant and personalised offers across all platforms in an omni-channel environment to meet their needs and enable all partners to better connect their brands with Australians. Retail media is about to enter a huge period of growth and I want to make sure that Coles is leading the market.”


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