Colgate engages bloggers to spread most trusted brand message
A week after Colgate was named Australia’s most trusted brand by Reader’s Digest, the toothcare giant has engaged a group of parent bloggers to spread the word.
Organised by PR agency Publicis Health and Brand Meets Blog, the brand-blog matchmaking service launched by Louisa Claire in May, the meeting centred on dental health issues, with Dental Health Month coming up. The two groups also discussed trusted brands, and finding the right fit between blogger and brand.
Veronica Foala, a Tasmanian blogger from Sleepless Nights, has already blogged about the meeting on the subject of working with trusted brands.
Other bloggers at the event included Kellie O’Brien from Three Lil Princesses, Zoey Martin from Goodgoog.com and Tina Gray from Tinagraydotme.com.
“It’s interesting to note that the first thing Colgate chose to do after topping the Reader’s Digest survey is engage bloggers,” said Claire of Brand Meets Blog. “And from the bloggers’ perspective, they want to write about brands that are reputable.”
Not that there are a lot of brands to choose from in Oz.
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Hmm I recall when I bought Colgates Toothpaste once and read all the chemicals included in the product on the label… so I sent it back to Colgates. I use herbal toothpaste with no chemicals… better for the mouth and teeth. Most commercial toothpastes have lots of chemicals on the label, just like soaps and skincare products, many also use palm oil in soaps and skin care – resulting in palm trees being cut down and elephant / orangutang homes are removed. There are lots of organic toothpastes, skin care and soap products….better for the body, mouth and human health – that is for sure… but they do not have the big advertising budgets to market their wares. They also have no chemicals and palm oil – so they get my purchasing $.
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blogging about “trusted brands” on a parenting website?
for Colgate that’s as good a PR outcome as having them blog about the toothpaste, isn’t it? nice tactic
I particularly liked the way Veronica asserted the importance of her reputation while being complicit in a PR stunt too transparent for mainstream media.
Thankfully she justified this by distinguishing blogs from ‘media’.
the best article yet on blogs as a soft touch appeared in the Australian a month or so ago….
http://www.theaustralian.com.a.....6075861375
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