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Colgate engages bloggers to spread most trusted brand message

A week after Colgate was named Australia’s most trusted brand by Reader’s Digest, the toothcare giant has engaged a group of parent bloggers to spread the word.

Organised by PR agency Publicis Health and Brand Meets Blog, the brand-blog matchmaking service launched by Louisa Claire in May, the meeting centred on dental health issues, with Dental Health Month coming up. The two groups also discussed trusted brands, and finding the right fit between blogger and brand.

Veronica Foala, a Tasmanian blogger from Sleepless Nights, has already blogged about the meeting on the subject of working with trusted brands.

Other bloggers at the event included Kellie O’Brien from Three Lil Princesses, Zoey Martin from Goodgoog.com and Tina Gray from Tinagraydotme.com.

“It’s interesting to note that the first thing Colgate chose to do after topping the Reader’s Digest survey is engage bloggers,” said Claire of Brand Meets Blog. “And from the bloggers’ perspective, they want to write about brands that are reputable.”

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