Collective Shout reveals list of ‘sexploitative’ brands to boycott this Christmas

An Australian organisation has called on the public to boycott brands this Christmas that it believes sexualise and objectify women and girls.

According to Collective Shout, the companies on its list have been the worst at objectifying and sexualising women and girls through advertising and marketing in 2011.

Collective Shout spokesperson Melinda Tankard Reist, who recently wrote an opinion piece for Mumbrella, said: “The companies we have named do not respect women, they have not responded to complaints or changed their ways, so we are calling on shoppers to boycott their stores and labels during the holiday season.”

The organisation has put jewellery and accessories retail chain Diva at the top of the list. The chain recently placed playboy merchandise next to Winnie the Pooh and Disney princess necklaces. The organisation started a petition, collected over 7,000 signatures and delivered it to Diva stores.

Also on the list is Unilever’s Lynx deodorant brand, notably for its “Rules to Rugby” ad that showed slow motion and close up footage of women playing rugby in tight, small uniforms. The commercial was banned by the Ad Standards Bureau.

Numerous clothing retailers including City Beach and Cotton On have been placed on the list for selling t-shirts with naked or semi-naked women on them.

The full list of brands has been revealed


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