Colleen Fahey Rush to headline women in TV breakfast
This year’s breakfast for women in television at the annual ASTRA pay TV conference will see a presentation from Viacom Media Networks’ chief research officer Colleen Fahey Rush.
The announcement:
Sydney – 14 January 2013: The Australian Subscription Television and Radio Association (ASTRA) announced that Colleen Fahey Rush, Executive Vice President and Chief Research Officer for Viacom Media Networks (VMN), will headline the 2013 ASTRA Women in TV Breakfast as part of the 2013 ASTRA Conference on 14 March. Rush was instrumental in leading VMN’s landmark study “The Next Normal: An Unprecedented Look at Millennials Worldwide” (2012), which provides the first truly global portrait of this highly influential generation. Spanning every continent in the world, the study shares insights into the attitudes, values, aspirations and perspectives of young people (ages 9-30) from 24 countries.
Rush is instrumental in ushering in the research that shapes strategies from programming to social media across a bouquet of channels that includes MTV, which, 30 years on is still a cultural phenomenon committed to understanding viewers and youth audiences worldwide. Rush leads VMN’s Strategic Insights and Research group, and provides guidance and support to research teams across the company’s portfolio of brands, including MTV, Nickelodeon, COMEDY CENTRAL, VH1, CMT, Logo, SPIKE, and TV Land. A respected industry expert, Rush has presented VMN’s research and insights at The White House, on Capitol Hill and to multinational marketers such as Unilever and IBM.
Rush champion’s innovation in research both inside and outside VMN. She is chairman for the Board of the Advertising Research Foundation (ARF) and the executive committee for the Coalition for Innovative Media Measurement (CIMM). Through her involvement with these industry bodies and her role at VMN, Rush uses research to underpin the importance of monetising content in digital environments. In 2010, Rush was named to Ad Age’s list of Media Mavens, and in 2009 was recognized by Working Mother Magazine as a Working Mother of the Year.
The Breakfast will be held at the Sydney Convention and Exhibition Centre, Parkside Ballroom, Darling Harbour from 7.45am, prior to the commencement of the Conference. In addition to highlighting the role and importance of the current generation in shaping the subscription TV and broader media industries, Colleen will also present highlights of The Next Normal’s insights from Australia. She will also talk about how deeper understanding of consumer behaviour helps in creating the most compelling content across every screen.
“We are thrilled to welcome Colleen to Australia and to the ASTRA Women in TV Breakfast. Her talk comes at an opportune time when rapid changes in technology, content consumption patterns and delivery platforms are re-shaping the markets at large and subscription TV industry in particular. It will be exciting to hear Colleen talk on the impact the millennials have on how we consume media,” said Petra Buchanan, CEO of ATRA.
Under the banner Enhanced Entertainment, the day-long 2013 ASTRA Conference program will share opinions from leaders across the industry, allow for discussion and debate through a combination of panel discussions and break-out sessions and provide networking opportunities at the Women in TV Breakfast, lunch and the closing cocktail function.
2013 ASTRA Conference features keynote speaker Mark Hollinger, President and CEO, Discovery Networks International and Richard Freudenstein, CEO of Foxtel. Additional speakers will be announced.
For more information or to purchase tickets go to www.astra.org.au. An early bird discount is available until 31 January.
Source: ASTRA press release
