CommBank: even riding a tractor we’re faster than other banks at settling card sales
Ad agency BMF has created a new ad for CommBank.
The ad is for Everyday Settlement, a new service improvement for businesses customers that means card sales are settled into business accounts on the same day, all year round.
The idea behind the ad is to show how slow other banks are at settling card sales by comparison to CommBank.
The TV ads, which comes about a month after CommBank concluded a global creative pitch, are supported by press, radio, online and in-branch activity.
Martin Whelan, GM, marketing business & institutional banking says: “We know that people are more willing to engage with brands that don’t just say, but demonstrate how they are different. Challenging our competitors and demonstrating our technological leadership with a little sense of humour was the best way tobring this concept to life.”
Credits:
Agency – BMF
Executive Creative Directors – Carlos Alija and Laura Sampredo
Creative – James Pash and Carlo Mazzarella
Client Lead – Alex Caredes
Planning – Rob Chandler
TV Production – Whitney Hawthorn
Commonwealth Bank
GM Marketing Business and Institutional Banking– Martin Whelan
EM Brand and Advertising – Andrew Campbell
EM Cross Segment Business – Cecilia Fitzgerald
Manager Business Marketing – Belinda Goldberg
Production Co – 8com
Director -Nicholas Reynolds
DOP – Geoff Simpson
Prod House Producer – Helen Hendry
Editor -Gabby Muir
Post Production – Fanatic
Music – Eclectic Music
Cynic on his Soapbox: I love how with our advances in technology it’s taken until 2012 for a bank to process a payment the same day.
User ID not verified.
At least this banking ad has a core quantifiable benefit.
User ID not verified.
Nice work guys. And good to see BMF doing some TV work too. And great depiction of customer benefit coming through. Well done.
User ID not verified.
Cant wait till banks process my personal payments on the same day, rather than by carrier pigeon!
User ID not verified.
It’s a very un-bank wank spot.
These days all the banks are either slapping each other or so far up their own @sses nobody pays attention.
Do bmf do business banking tv now?
User ID not verified.
Sharp message delivered simply.
Well done.
User ID not verified.