News

CommBank: even riding a tractor we’re faster than other banks at settling card sales

Ad agency BMF has created a new ad for CommBank.

The ad is for Everyday Settlement, a new service improvement for businesses customers that means card sales are settled into business accounts on the same day, all year round.

The idea behind the ad is to show how slow other banks are at settling card sales by comparison to CommBank.

The TV ads, which comes about a month after CommBank concluded a global creative pitch, are supported by press, radio, online and in-branch activity.

Martin Whelan, GM, marketing business & institutional banking says: “We know that people are more willing to engage with brands that don’t just say, but demonstrate how they are different. Challenging our competitors and demonstrating our technological leadership with a little sense of humour was the best way tobring this concept to life.”

Credits:

Agency – BMF 
Executive Creative Directors – Carlos Alija and Laura Sampredo
Creative – James Pash and Carlo Mazzarella
Client Lead – Alex Caredes
Planning – Rob Chandler
TV Production – Whitney Hawthorn
Commonwealth Bank 
GM Marketing Business and Institutional Banking– Martin Whelan
EM Brand and Advertising – Andrew Campbell
EM Cross Segment Business – Cecilia Fitzgerald
Manager Business Marketing – Belinda Goldberg
Production Co  – 8com
Director  -Nicholas Reynolds
DOP – Geoff Simpson
Prod House Producer – Helen Hendry
Editor  -Gabby Muir
Post Production – Fanatic
Music – Eclectic Music

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