CommBank introduces The Harringtons video series

Commonwealth Bank has launched an online video series featuring the adventures of Australian family The Harringtons.

The series centres around an intervention by the family’s CommBank financial planner.  

Today saw CommBank upload four webisodes.

Nobody from CommBank was immediately available to discuss the agency behind The Harringtons. CommBank’s  agencies include the US-based Goodby Silverstein, BMF and The White Agency.

Update: Dan Ilic was the director. Nobody was available for comment from CommBank’s digital agency The White Agency.

Update: Details from CommBank:

The Harringtons is an online marketing campaign which feeds out of the larger above the line campaign, ‘Life-changing financial advice, translated into simple conversation.’

The Harrington’s consists of 4 ‘webisodes’, following the humourous interactions of a Commonwealth Financial Planner, Andrew and an average Australian family, the Harringtons.

Each episode sees Andrew discussing the benefits of financial planning with the each member of the family, demonstrating the different ways a Commonwealth Financial Planner can help at different life stages.

This campaign supports the Bank’s underlying commitment to providing simple, easy to understand financial advice.


• Demonstrate to customers and non-customers alike, the value of advice with Commonwealth Financial Planning


The campaign will be supported by advertising on:

• Youtube

• ninemsn


• NetBank targeted marketing banners

The videos in full will be hosted both on the Commbank Youtube page as well as on the Harringtons microsite both of which will be live from 2 March 2011.

Client: Commonwealth Bank

Agency: The White Agency

Creative Director: Mike Barry

Writer: Mike Barry / Marcus Tesoreiro / Trent O’Donnell

Director: Dan Ilic

Agency Producer: Rhadi Bryant

Production company: Motion Picture Company


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