Virgin Mobile’s ‘Ice Dream’ charity push
Virgin Mobile is looking to boost its profile via a charity fundraising ice cream van.
Virgin Mobile’s ice cream van charity fundraiser
Customers can nominate a community group or charity on Facebook and if selected the Virgin Mobile Ice Dream will visit a designated spot and sell ice creams for a gold coin – $1 or $2 – donation.
The campaign is being executed by Virgin Mobile internally with One Green Bean doing PR and digital.
Any money raised will directly go to the organisations visited.
Applications opened today and require a video or photograph to be uploaded to explain why the nominated group deserves the ice cream van to visit their area.
The limited campaign will see 10 sites chosen between now and mid-March across Sydney.
I nominate breast cancer. They just don’t get enough exposure, do they…!
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Sydney-centric WOFTAM
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they could have dressed the bloke in something better than the old wifebeater
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’10 sites across Sydney’ – that’s a pretty accurate profile of their mobile coverage.
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Virgin on the ridiculous.
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