Virgin Mobile’s ‘Ice Dream’ charity push

Virgin Mobile is looking to boost its profile via a charity fundraising ice cream van.

Virgin Ice Cream Van charity promotion

Virgin Mobile’s ice cream van charity fundraiser


Customers can nominate a community group or charity on Facebook and if selected the Virgin Mobile Ice Dream will visit a designated spot and sell ice creams for a gold coin – $1 or $2 – donation.

The campaign is being executed by Virgin Mobile internally with One Green Bean doing PR and digital.

Any money raised will directly go to the organisations visited.

Applications opened today and require a video or photograph to be uploaded to explain why the nominated group deserves the ice cream van to visit their area.

The limited campaign will see 10 sites chosen between now and mid-March across Sydney.


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