CommBank shares support for womens cricket in ’20 Not Out’ ad

Commonwealth Bank has launched a campaign which aims to share its support for women’s cricket.

The ’20 Not Out’ campaign features women and girls of all ages playing cricket in different environments including in the street, on the field and on the beach.

CommBank’s campaign endeavours to promote its 20 year history of supporting Cricket Australia and its mission to grow the women’s game.

The ad was created by M&C Saatchi Sport and Entertainment.

In June, M&C Saatchi Sport and Entertainment merged with M&C Saatchi Group’s consumer PR business Hidden Characters.

Hidden Characters was absorbed into M&C Saatchi Sport and Entertainment which is still led by managing director Jamie Gilbert Smith.

Meanwhile, in June Cricket Australia also appointed the NBN’s former chief corporate affairs officer Karina Keisler join the business as its executive general manager of public affairs.


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