CommBank shares support for womens cricket in ’20 Not Out’ ad

Commonwealth Bank has launched a campaign which aims to share its support for women’s cricket.

The ’20 Not Out’ campaign features women and girls of all ages playing cricket in different environments including in the street, on the field and on the beach.

CommBank’s campaign endeavours to promote its 20 year history of supporting Cricket Australia and its mission to grow the women’s game.

The ad was created by M&C Saatchi Sport and Entertainment.

In June, M&C Saatchi Sport and Entertainment merged with M&C Saatchi Group’s consumer PR business Hidden Characters.

Hidden Characters was absorbed into M&C Saatchi Sport and Entertainment which is still led by managing director Jamie Gilbert Smith.

Meanwhile, in June Cricket Australia also appointed the NBN’s former chief corporate affairs officer Karina Keisler join the business as its executive general manager of public affairs.

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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topics Commonwealth Bank Cricket Australia M&C Saatchi Sport & Entertainment

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Comments: 6

Anonymous 2 Dec 18

Who is the singer for the add

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Lynne 6 Dec 18

George Ezra

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George Korl 20 Dec 18

It’s a shame because women sports are boring as fuck and precious money is being wasted on it. Men’s sports will always be better than women’s sport. End of discussion.

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G 20 Dec 18

Fuck this is stupid.

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Tony Ryan 26 Jan 19

Can you tell me the location of the scene with the old fuel bowsers and buildings in the background please?

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Bazza 4 Nov 19

Is there more to this song if so be who and where do you get it and what’s it’s name

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