CommBank shows off flexible home loans via M&C Saatchi and Essence
CommBank has highlighted the flexibility of its home loan product in the latest integrated campaign with creative via M&C Saatchi and media via Essence.
In the 15- and 30-second spots, the campaign used a mix of photos and video to provide a snapshot into the different life stages Australians experience in their homes, with a local rendition of Phillip Phillips’ track “Home”.
The work is launched across TV, out-of-home, audio, social and display.
The next phase of the campaign will include a digital content-led partnership with Nine and a media partnership with ARN via Amanda Keller and her co-hosts.
CommBank’s chief marketing officer, Jo Boundy, said: “The campaign aims to show home owners that we are here to help, whether that’s offering them a home loan with genuinely flexible features that suits their needs, or providing them support at times when the unexpected happens.”
M&C Saatchi’s executive creative director, Richard Donovan said: “We’re really proud to celebrate the ups and downs of home ownership in all its glorious imperfection, with work that reflects the different journeys of Australians around the country.”
Credits
Commonwealth Bank:
Chief Marketing Officer: Jo Boundy
General Manager, Consumer Marketing: John Arnott
General Manager, Brand: Dianne Everett
Executive Manager, Home Buying, Consumer Marketing: Mariella Villa
Senior Marketing Manager, Home Buying, Consumer Marketing: Alexandra Barr
Executive Manager, Consumer Advertising: Tom Richards
Senior Marketing Manager, Consumer Advertising: Adam Levee
Marketing Manager, Consumer Advertising: Taddie Lines
Marketing Manager, Consumer Advertising: Hayley Widmer
Creative Agency: M&C Saatchi
Managing Partner: Richard Sweetman
Group Account Director: Kyle Abshoff
Senior Account Manager: Timothy Ng
Executive Creative Director: Richard Donovan
Senior Art Director: Gary Marjoram
Senior Copywriter: Scott Walker
Senior Broadcast Producer: Lill Schroeder
Integrated Producer: Giovanna Javelosa
Production Company: Collider
Director: Jack Naylor
Executive Producer: Olivia Hantken
Post Production: Arc Edit
Sound: Song Zu
Media Agency: Essence
Communications Director: Dao Tran
Digital Director: Kirsty Heywood
Communications Manager: Shauna Hughes
Communications Associate: Liam McMahon
Communications Coordinator: Natalie Ilieveska
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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