CommBank shows off flexible home loans via M&C Saatchi and Essence

CommBank has highlighted the flexibility of its home loan product in the latest integrated campaign with creative via M&C Saatchi and media via Essence.

In the 15- and 30-second spots, the campaign used a mix of photos and video to provide a snapshot into the different life stages Australians experience in their homes, with a local rendition of Phillip Phillips’ track “Home”.

The work is launched across TV, out-of-home, audio, social and display.

The next phase of the campaign will include a digital content-led partnership with Nine and a media partnership with ARN via Amanda Keller and her co-hosts.

CommBank’s chief marketing officer, Jo Boundy, said: “The campaign aims to show home owners that we are here to help, whether that’s offering them a home loan with genuinely flexible features that suits their needs, or providing them support at times when the unexpected happens.”

M&C Saatchi’s executive creative director, Richard Donovan said: “We’re really proud to celebrate the ups and downs of home ownership in all its glorious imperfection, with work that reflects the different journeys of Australians around the country.”

Commonwealth Bank:
Chief Marketing Officer: Jo Boundy
General Manager, Consumer Marketing: John Arnott
General Manager, Brand: Dianne Everett
Executive Manager, Home Buying, Consumer Marketing: Mariella Villa
Senior Marketing Manager, Home Buying, Consumer Marketing: Alexandra Barr
Executive Manager, Consumer Advertising: Tom Richards
Senior Marketing Manager, Consumer Advertising: Adam Levee
Marketing Manager, Consumer Advertising: Taddie Lines
Marketing Manager, Consumer Advertising: Hayley Widmer
Creative Agency: M&C Saatchi
Managing Partner: Richard Sweetman
Group Account Director: Kyle Abshoff
Senior Account Manager: Timothy Ng
Executive Creative Director: Richard Donovan
Senior Art Director: Gary Marjoram
Senior Copywriter: Scott Walker
Senior Broadcast Producer: Lill Schroeder
Integrated Producer: Giovanna Javelosa
Production Company: Collider
Director: Jack Naylor
Executive Producer: Olivia Hantken
Post Production: Arc Edit
Sound: Song Zu
Media Agency: Essence
Communications Director: Dao Tran
Digital Director: Kirsty Heywood
Communications Manager: Shauna Hughes
Communications Associate: Liam McMahon
Communications Coordinator: Natalie Ilieveska


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