Commercial radio sees 8% ad revenue lift in first quarter

Tim Burrowes

April 9, 2010 1:29

The commercial radio industry has recorded ad revenue growth of nearly 8 per cent for the first quarter of the year, an uplift from its 2.8 per cent fall in the same 2009 period when it was hit by the global financial crisis.

The latest result has been buoyed by a rise of over 15 per cent in ad revenue for the month of March, according to Deloitte figures commissioned by Commercial Radio Australia.

Advertising revenue in the five metropolitan markets for the first quarter showed growth of 7.71 per cent compared to the same period last year, to a total of $151.1m.

The strongest growth for the quarter was in Sydney, up 11.23 per cent to $47.5m; followed by Perth, up 10.62% to $20.77m; Brisbane up 5.5 per cent to $24.2m; Melbourne up 5.44 per cent to $44.3m; and Adelaide up 3.45 per cent to $14.2m.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.