Commitment-phobe used to promote MyRepublic NBN plans

Telecommunications company MyRepublic has drawn on a man’s fear of commitment to promote its new NBN offering.

Created by Campaign Edge, the 30-second television campaign features a man swiping through a dating app while a woman lambasts him for being unable to commit to  an internet date.

Another 30-second commercial shows a woman watching The Bachelorette and complaining about the man The Bachelorette chooses.

The chosen Bachelor then speaks to the viewer through her tablet computer, outlining why she should switch to MyRepublic.

Dee Madigan, ECD at Campaign Edge, said in a statement: “The new rules and regulations around telco advertising has certainly made it tricky, but our new campaign for MyRepublic proves that retail advertisements don’t have to be boring.”


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