Commitment-phobe used to promote MyRepublic NBN plans

July 18, 2018 4:03

Telecommunications company MyRepublic has drawn on a man’s fear of commitment to promote its new NBN offering.

Created by Campaign Edge, the 30-second television campaign features a man swiping through a dating app while a woman lambasts him for being unable to commit to an internet date.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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Commitment-phobe used to promote MyRepublic NBN plans

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