Common Ventures pushes for financial literacy in new Spirit Super campaign
Common Ventures has launched a new campaign for superannuation fund Spirit Super aimed to promote financial literacy.
Called “Don’t be super stupid”, the campaign aims to target procrastinators, or those “who would do pretty much anything” except sort out their super to make simple changes to maximise the fund.
“Whether you’re the Australian Warren Buffet or reading the Barefoot Investor for the first time, most know that getting your financial house in order starts with superannuation,” Common Ventures account lead Alex Don said. “We want to help those that don’t, by showing that they can improve their financial future before the kettle boils.”
Common Ventures also tapped comedian Alex Ward in an effort to “breathe life into the ‘done to death’ topic” of financial literacy.
Spirit Super general manager of marketing, brand and communications David Roberts said: “Our audience are hungry to improve their financial situation but are yet to take any meaningful steps. They’re financially engaged and curious, but when it comes to consolidating super accounts or making extra contributions, they simply put it off.”
The campaign will run across BVOD, social, digital video, display and podcasts. Common Ventures creative director and founder James Crawley directed the spots.
Common Ventures senior creative Daniel Nutman added: “Financial literacy campaigns are always a challenge. They’re an info overload and people don’t pay attention long enough for all the details. We simply wanted to trigger a thought through creative that’s uncommon for the category.”
Common Ventures senior art director Lehi Curtis said: “As we all know superannuation is no joke, but that doesn’t mean it can’t also be a bit LOL. ‘Don’t be Super Stupid’ works because it makes light of how most of us treat our super – with an unhealthy dose of procrastination.”
Credits:
Spirit Super
General Manager Marketing Brand and Communications: David Roberts
Marketing & Acquisition Manager: Allison Jongbloed
Marketing & Acquisition Manager: Kate Wales
Senior Marketing Consultant: Jorie Soderberg
Creative agency and production house: Common Ventures
Executive Creative Director: Brian Merrifield
Creative Director: James Crawley
Account Lead: Alex Don
Senior Creative: Daniel Nutman
Senior Art Director: Lehi Curtis
Director: James Crawley
Producer: Tim Russell
DOP: George Tyler
Photographer: Jeremy Shaw
Production Designer: Keira Blue
Editor: Ben Jones
Colourist: Yanni Kronenberg
Sound: Rumble Studios
Production Assistant: Rachel Ridhalgh
Have your say