Communicado releases new campaign for Life-Space probiotics

Communicado has released a new campaign to launch the new product range for Life-Space probiotics.

The announcement:

Life-Space, Australia’s number one probiotics brand, has launched a campaign to support its new probiotics skin range via Communicado.

Dedicated to delivering innovation, Life-Space develops products based on the latest scientific evidence – a positioning brought to life in its latest campaign.

Life-Space Marketing Manager David Salter said, “Life-Space has a relentless pursuit to be at the forefront of science and our latest probiotic range brings our expertise to the largest organ of the body, the skin.

“The beauty-from-within category has blurred the lines between skin care and health. Our aim is to take this one step further and push the boundaries by colliding the worlds of beauty and science,” said Salter.

In the new campaign, Communicado shines a light on Life-Space’s unique position as microbiome experts, exploring the science and beauty which lies deep within us all.

Communicado’s Executive Creative Director, Sarah McGregor, says, “Life-Space’s point of difference is that it’s not a skincare brand, it’s a probiotics brand. It was therefore important to convey the science behind this new product range but in a way that speaks to beauty.

“We worked with director, Thuy Vy, known for using light to dramatic effect, to bring this positioning to life,” says McGregor.

In the video we see a beam of refracted prismatic light, a mystery explained by science, reflected on a woman’s face symbolising vividly beautiful, lit from within skin.

Produced by Eric, Tom and Bruce, the campaign comprises a 15 second brand video with 6 second cut downs for BVOD and YouTube, Ooh and POS.

Wholly independent, Communicado delivers integrated thinking and creative solutions, combined with specialist PR, digital and shopper delivery for some of Australia’s most loved brands including Mayver’s, Dulux, Earth Choice, PETstock and McCormick Foods.


Integrated Agency – Communicado
Production – Eric, Tom and Bruce
Media Agency – PMG

Source: Communicado media release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.