Communications agency Mr C announces three new client wins

Communications agency Mr C has won three new clients, coinciding with its fifth anniversary.

Formerly known as Mr Carter, the agency will represent German eyewear brand Mykita, Sydney beauty clinic The Manse, and the venue portfolio of The Sydney Collective which includes The Imperial Erskineville, The Morrison Bar & Oyster Room and Watson’s Bay Boutique Hotel.

Mr C founder and director Cameron Carter

Cameron Carter, founder and director of Mr C, said the agency is well-placed to help its clients out of the COVID-19 lockdown.

“As we recover from the catastrophic impact of COVID-19, restoring consumer confidence to again return to a fully-functional society will be key. Mr C has refined its speciality skill set and engaged leading experts in their respective fields, to grow our strategic offering and provide an unrivalled service to our partners,” Carter said.

The agency has also brought on Simon Kirk, director of film and photography studio Two Plus One, as director of content for the agency.

Carter reflected on the growth of the agency over the last 18 months, including the addition of a talent division.

“The last eighteen months have been spectacular for MrC — launching our talent division with celebrities such as Nathalie Kelley and Cameron Robbie, launching luxury Australian men’s swim and resort label Commas and Swedish outwear brand Stutterheim into market, collaborating and delivering a solid equality campaign for Absolut Vodka during Mardi Gras 2020, and being appointed the Asia-Pacific lead agency to direct the LVMH-owned Rimowa x Garrett Leight California Optical campaign,” he said.

“We believe we’re well-positioned to weather Q3 and Q4, and continue along the positive trajectory we’ve become industry-renowned for.”

Mr C offers brand consultancy, public relations strategies, media consultations, event production and talent management services.

Last year, Mr Carter won the public relations account for eyewear distributor Proper Goods‘ brand portfolio and instant meal brand Upbeat.


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