‘Completely reframes the way West Australians look at this issue’: WA Government launches DV campaign, via 303 MullenLowe Perth, Carat WA and Mediahub

The Western Australia Government has released a campaign focusing on the dangers of coercive control, via Carat WA, 303 MullenLowe Perth and Mediahub.

Set to enter the market this week, the platform leverages the tagline, ‘It doesn’t have to be physical. Coercive control is family and domestic violence’. Overall, the campaign was developed to inform audiences – particularly victim-survivors and their close connections, as well as perpetrators – on what coercive control actually is, and how it can affect individuals, communities and families.

It also highlights that young people and children can be victim-survivors.