Computer meltdown hits day one of Qantas ‘You’re the reason we fly’ campaign

The first day of Qantas’ major brand repositioning has got off to a disapppointing start with the airline’s check-in system crashing, leading to major delays nationwide as staff manually check-in customers.

The glitch came on the same day as the launch of the new “You’re the reason we fly” campaign with print ads in the Sunday newspapers telling passengers Qantas knows they now expect more.

Passengers took to Twitter to share their frustrations. Comedian Adam Hills – who has 73,000 followers – was among those to wade in. And the ABC’s science broadcaster Dr Karl Kruszelnicki – who has 143,000 followers – triggered speculation that the crash was because the bookings system had been unable to cope with the addition of a leap second to the length of the day today at about the time the system went down. Several passengers shared images of lengthy queues at various terminals.

During the problem, the official Qantas account issued one tweet.

Twitter comments:

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