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CommsCon Awards 2018 shortlist announced – Red Agency does it again

Red Agency, part of Havas Worldwide, has topped the CommsCon shortlist again, going two better than last year with 11 nominations across the 28 categories. The agency also topped the shortlist in 2016.

Red Agency has again scored the most shortlisted entries at the CommsCon Awards

Announced today, the shortlist recognises the best campaigns, businesses and individuals in public relations and the communications industry, having been scored by a judging panel of senior industry executives.

 

The shortlisted entries will now be re-scored by the judging panels in person, allowing them to discuss each point of the criteria and match it to the submissions to ensure all shortlisted entries have been given the appropriate attention.

Of its nine nominations from 2017, Red Agency came through with three wins, including Large PR Agency of the Year. This year, it has again made the shortlist for Large PR Agency of the Year, as well as PR Employer of the Year, Best Government Relations Campaign and Corporate Social Responsibility, among others.

Red Agency boss James Wright has also been shortlisted for the PR Leader of the Year along with Edelman’s Steven Spurr, Jo Scard of Fifty Acres and Robyn Sefiani of Sefiani.

Sefiani Communications Group has been shortlisted in six categories

The closest challenger to the dominant Red Agency this year was independent Sefiani Communications Group with six nominations.

Sefiani as an agency was also shortlisted for PR Professional of the Year (Agency), Midsize PR Agency of the Year, PR Employer of the Year, Best Government Relations Campaign and Pro Bono Campaign of the Year.

Other notable results came from Edelman, CampaignLab and One Green Bean on four shortlisted entries each.

Tickets are on sale now for the CommsCon Awards at The Westin, Sydney

The CommsCon Awards will be presented on March 22 at The Westin in Sydney. Tickets are on sale now.

You can find the full shortlist below.

Shortlist:

Best B2B Campaign
CampaignLab – Calculating Congestion
Xero – Xero Small Business Insights
Finder.com.au – The finder Awards
The Cru Media – Fine Dining Strategy

Best B2C Campaign
FleishmanHillard – Neutrogena Skinnovation Collection
The Mint Partners – #NoRobe
Attention+Influence – Cochlear ‘Hearing Test in Disguise’
Eleven – Bolt Rate
One Green Bean – Aussie News Today
General Motors Holden – End of Holden’s Australian Manufacturing

Best Campaign with a Small Budget
Queensland Urban Utilities – Australia’s First Poo-Powered Car
BENCH PR – Code Like a Girl
WE Buchan – World’s First Virtual Reality Proposal
Red Agency – Australian Macadamias Welcomes ‘Little Mac’ to the World
Sling & Stone – Twitter Great Barrier Reef Live Dive

Best Influencer Strategy
Magnum & Co – Win The Streets
One Green Bean & The Special Group – SAMBASSADORS
FORWARD Agency – #ItsgottabeMILO – BIG MILO TIN
Turner International Australia – The Powerpuff Girls- Power of Four
UM – Motorcycle Rider Safety
One Green Bean – Shake It Up

Best Investor or Community Relations
FleishmanHillard – Honeyboomers
Porter Novelli – Australia’s LEGENDAIRY Capital
FleishmanHillard – Nicorette Human Aquarium
Launch Group – Girl Geek Academy
Red Agency – Shocking Aus

Best Government Relations Campaign
Red Agency with Endometriosis Australia supported by The Australian Coalition for Endometriosis – Endo the Silence
Ogilvy Public Relations – Rare Solutions: A Time to Act
Adoni Media – Your Health Your Choice
Sefiani Communications Group – Addressing Privacy Breach: The Taking and Sharing of Intimate Images Without Consent
PROVOCATE PR PTY LTD – #mindthefacts

Best Government Sponsored Campaign
Alt/Shift and Taboo – It’s People Like Us
Icon Agency and the Commonwealth Attorney-General’s Department – Now’s the Time’ – National Firearms Amnesty 2017
Cox Inall Change – Meningococcal ACWY Vaccine
Carbon Creative – Stop the Hurting. End Domestic Violence
Horizon Communication Group – Hey Tosser! (Report a Tosser)
UM – Motorcycle Rider Safety

Best Internal Communications or Change Management
Commonwealth Bank – Together Towards Tomorrow – Transforming a Team to World Class
ANZ Institutional – InstoConnected
PwC The Difference’s || Creative Comms – This is QBE: Embedding Purpose, Vision and Values
Transport for NSW – Women in Leadership
Winc Australia and New Zealand – Rebrand project

Best PR-led Brand Partnership Campaign
Keep Left – Gorman x Elk Partnership
Frank PR – Extreme Deliveroo Deliveries
Tourism Australia – The World’s 50 Best Restaurants 2017
American Express – American Express x Two Good: “Love Shouldn’t Hurt”
Mango Communications – Porsche x Uber

Best Social Media or Digitally-led Campaign
History Will Be Kind – Stop The Horror
InsideOut Public Relations – FIN FOR A FIN
One Green Bean – Aussie News Today
Sling & Stone – Twitter Great Barrier Reef Live Dive
UM – Motorcycles

Best Use of Owned Media
Edelman – Bring Your Whole Self
Mahlab – Direct Advice for Dads
Hardman Communications – Regional Voices
PwC Australia – PwC’s The Press
HOYTS – HOYTS Rewards & Qantas Partnership Launch
MTV Australia – MTV Australia’s Same Sex Marriage Shutdown (MTV SSM)
Filtered Media – Excite Your Senses blog

Best Use of Research/Insights
American Express – American Express Economy of Shopping Small: Keeping it in the Community Report – Shop Small Australia 2017
Filtered Media – Live the Dream
Edelman Australia – Panadol Home of Reconnection
NBN Co – Bernard Salt Lifestylepreneur Tour

Best Use of Technology in a Campaign
Cox Inall Change – Snapchat Disappearing Person Alerts
UBank – UBank’s Science of Spending & Saving Experiment
Adhesive PR – Singapore Emotion Travel Guide
Text100 – IBM Outthink Melanoma

Corporate Social Responsibility
AMP – Supported by CampaignLab – AMP Foundation’s The Big Zipper
Deloitte Australia – At What Price? The Economic, Social and Icon Value of the Great Barrier Reef
Text100 – IBM Outthink Melanoma
Red Agency – 2 Scoops Ban for Marriage Equality
Supre – Bullying. So Not OK

Launch or Relaunch Campaign of the Year
Communicado – Aussie Scrabble Launch
Eleven – Philips Unhaunting
Fuel Communications – 10 Years of Gumtree
BBC Worldwide ANZ – Top of the Lake: China Girl launch

PR-led Event or Activation of the Year
Text100 – IBM Outthink Melanoma
Tourism Australia – The World’s 50 Best Restaurants 2017
Ogilvy Public Relations – Xbox Stay N Play
Mango Communications – Golden Gaytime Crumb Shed
Bashful – SMARTWiG, POWERED BY THE STAR

Pro Bono Campaign of the Year
Sefiani Communications Group – Addressing Privacy Breach: The Taking and Sharing of Intimate Images Without Consent
Red Agency – Bottom 100
AMP – Supported by CampaignLab – AMP Foundation’s The Big Zipper
History Will Be Kind – Stop The Horror

Best New PR Talent of the Year
Red Agency – Andrea Philips
Edelman Australia – Alexandra Garner
University of New South Wales – Wilson da Silva
Finder.com.au – Belinda Punshon

Influencer of the Year
Tammy Hembrow
Sam Evans

PR Leader of the Year
Red Agency – James Wright
Edelman – Steven Spurr
Sefiani Communications Group – Robyn Sefiani
Fifty Acres – Jo Scard

PR Professional of the Year (Agency)
Red Agency – Grant Richmond-Coggan
N2N Communications (Herd MSL) – Katarina Farrell
Sefiani Communications Group – Shane Allison
WE Buchan – Cristina Fletcher

PR Professional of the Year (Inhouse)
Queensland Urban Utilities – Michelle Cull
VICE Media – Josh Gardiner
The Australian Ballet – Kate Lillian Muir

Social Media Community Manager of the Year
Saski Collection – Isabella Laws
Woolworths – Alycia Bryant
Sydney Opera House – Claire Joachim
Red Agency – Bronte Davy

Boutique or Small PR Agency of the Year
Hunter Communications
Aruga
Cox Inall Change
CampaignLab
Seven Communications
Kicker Communications

Midsize PR Agency of the Year
Sauce Communications Pty Ltd
Sefiani Communications Group
History Will Be Kind
Think HQ

Large PR Agency of the Year
Pulse Communications (an Ogilvy PR company)
WE Buchan
Sling & Stone
Herd MSL
Red Agency

PR Team of the Year (Inhouse)
Sydney Opera House
General Motors Holden
Xero
FOX SPORTS
Finder.com.au

PR Employer of the Year
Sefiani Communications Group
Hotwire
Mkt. Communications
Klick Communications
Red Agency

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