COMvergence investigating its media agency billings report after complaints
International independent research company COMvergence is investigating its latest report on Australian media agency billings and market share following multiple agency complaints, Mumbrella understands.
Released last month, the report details business wins and losses and ranks media agencies according to total billings.
Popcorn ready. R3 next please.
Why on earth any media agency would tender their billings for market and competitor visibility is beyond me, except for regulatory compliance. In a competitive industry with low margins, less is more.
Why do the agencies care?
On what planet does anyone think that clients really care how big one of the major agencies or major groups are in terms of billings?
Everyone knows it’s a lying competition.
It’s embarrassing.
…because global new business teams at the hold cos demand the local teams to complete it.