Australian Payments Plus (AP+), and independent agency Five by Five Global, in collaboration with production company The Woodshed and director Brad Sayers, have launched a new awareness campaign that focuses on the problems that currently exist with oversharing data.
With such a technical product, it’s important to capture the human element – how the oversharing of personal data online can make us feel in our everyday lives.
“We took different approaches with the creative based on medium. The OOH and social assets feature headlines with a redacted visual, synonymous with privacy and protection, adding a sense of curiosity and a moment of engagement with the audience. For BVOD and longer form social video, we created relatable scenarios, with characters oversharing far more of their information than needed. We wanted to highlight, with a humorous twist, just how much of our data we give away without even thinking about it.” said Kye Bandrowski, copywriter at Five by Five Global.
“This concept was about establishing a believable reality then slowly tilting it into the surreal, blurring the line between what’s acceptable and what’s not, when it comes to data sharing. Performance style was crucial to setting a naturalistic tone that was credible and had a more cinematic aesthetic, without too much nudge nudge wink wink. Casting was imperative to the success of this series and Producer Victoria Beck helped find an outstanding group of actors.” says director Brad Sayers, of The Woodshed.
The campaign is currently rolling out from mid October on VOD, OOH, digital and social channels positioning ConnectID as the new, secure way to verify your identity online.
Credits:
Client – ConnectID www.connectid.com.au
Agency – Five by Five Global www.fivebyfiveglobal.com
Production Company – The Woodshed www.thewoodshed.net.au
Director – Brad Sayers
Producer – Victoria Beck
DOP – Mike Perry
1st AC – Christo Herriot
Gaffer – Cam Wintour
Stylist – Lydia Saunders
H&M – Stephanie Cainero
Production Assist – Helen Foster
Stills – Alex Carlyle
Edit – Brad Sayers
Grade – Matt Campbell
Sound Design – Justin Flynn
Hotel Guest – Brendan Byrne
Receptionist – Stella De Zotti
Barista – Trent Foo
Cafe Customer – Crawford Lees