Construction workers prove ‘you’re not you when you’re hungry’ in new online film for Snickers

Snickers is continuing with its ‘you’re not you when you’re hungry’ campaign, recruiting a group of actors posing as construction workers to stage a candid camera-style experiment to demonstrate the slogan. 

The group heckled passers by from a building site in central Melbourne but instead of the usual stereotypical comments, they shouted out empowering compliments including: “You want to hear a dirty word? Gender bias”.

Clemenger BBDO Melbourne executive creative director Ant Keogh said: “It’s not always easy to create a local adaptation of a global theme, but with Snickers, it’s been an absolute delight. The whole premise of ‘You’re not you when you’re hungry’ gives us enormous scope.”

The first locally-produced ad of the campaign, which launched globally with a Betty White ad, featured Home And Away star Ray Meagher.

The online film launched today.


  • Marketing Director Matthew Graham
  • Group Marketing Manager Brad Cole
  • Creative Chairman James McGrath
  • Executive Creative Director Ant Keogh
  • Copywriter Andre Hull
  • Art Director Lee Sunter
  • Senior Producer – TV Lisa Moro
  • Planning Director Michael Derepas
  • Planner Matt Pearce
  • Group Account Director Jennifer Chin
  • Senior Account Director Tim Clark
  • Director Nick Kelly, The Sweet Shop
  • Camera Operators Andrew Dunlop / Chas Mackinnon / Jimmy Harmsworth
  • Editor Graeme Pereira The Butchery
  • Producer Nikolas Aulich, The Sweet Shop
  • Production Company Wilf Sweetland (MD) / Edward Pontifex (EP), The Sweet Shop
  • Post Production Company The Butchery / The Refinery
  • Flame Artist Eugene Richards, The Refinery
  • Sound Designer/Engineer Stevo Williams, Flagstaff Studios
  • Sound House Flagstaff Studios

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