Consumer backlash against News Corp having ‘no impact’: Michael Miller
Backlash against the News Corp agenda and the content of titles such as The Daily Telegraph, the Herald Sun and The Australian is having no impact on the business, executive chairman Michael Miller has claimed.
Miller said the media organisation had long been targeted by “smaller groups and activists”, but the results of such activities were “not even marginal”.
Miller was speaking to Mumbrella about the launch of the Premium Content Alliance – which sees industry bodies Think TV and News Media Works come together in a bid to educate marketers on the value of traditional media organisations.
Miller was asked if he had any concerns about pitching News Corp as ‘premium’, when there was a sustained campaign against its stance on climate change, and recent protests including a ‘lie in’ outside the organisation’s Sydney Holt Street office.
Founder of the organisation Rupert Murdoch has previously denied his media outlets deny climate change.
Miller, more keen to talk about the Premium Content Alliance, was not concerned about the conflicting messages.
“In terms of your question, does it impact premium content? No. We have seen better than seasonal growth on our sales, and no impact on our run rate for consumer subscriptions either,” he said.
“We have long been targeted by smaller groups and activists. The business impact consumer side is not there to be honest. It’s not even marginal.”
Miller said News Corp’s credentials, legacy and current positioning of its news brands prove they are “definitely premium”.
everything is fine.gif
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Frenemies unite in the dance of the dinosaurs.
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Falling circulation indicates otherwise
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The Telegraph and Herald Sun are premium titles? Lol, sure they are! Will you also be selling me advertising space on a big Sydney bridge nearby?
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Let readers and viewers decide what is “premium”
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Keep thinking that Mr Miller. Not only do you back climate change denial but reality too. Everyone knows Newscorpes is a place for rightwhingers to vent. People have read the company’s forecasts and profits. Keep denying the company’s going down the gurgler. I’ll be the first to support your denial.?
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Reporting what someone said without checking the facts is not journalism, its propaganda. The Australian media is awash with this kind of gutless reporting and so the audience is protesting by subscribing less. More Australians (57%) use online sources as the main source for news & won’t pay for it because they don’t trust the reporting to tell them the whole story. This is the lowest in the Western democracies. https://theconversation.com/australians-are-less-interested-in-news-and-consume-less-of-it-compared-to-other-countries-survey-finds-118333.
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Well If You Want To Discuss Your PCA…
…. I’d rather talk about your strategic Clip Art diagram first.
Mike Millz (can I call you Mikey?) – why did you use the stock purple / blue and not centre the font for a major industry press release? 🙁
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The current bun is on the wane: 68m!!!
https://www.theguardian.com/media/2020/feb/23/the-sun-records-huge-loss-amid-falling-print-sales-phone-hacking-damages
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SMI data would suggest otherwise …
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The so-called backlash against News has been going on since the 1970s, when I saw a mock-up newspaper hoarding announcing “MURDOCH DIES OF SHAME”. The backlash, now fifty years old, appears to be a form of perpetual motion, like the “crises” that last not for an instant, but for as long as the story can be dragged out.
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$’s are tanking for Newscorp
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I find this story Headline very hard to believe….so all IS normal at News Corp
Mark
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