Content agency Lush launches branded entertainment arm Dear Storyteller

West Australian content agency Lush has launched a branded entertainment arm, Dear Storyteller.

Dear Storyteller promises to offer video content that “enables brands to effectively align their values and beliefs with their business, and project this to consumers”.

Content agency Lush has launched a branded entertainment arm Dear Storyteller

Lush creative strategist, Michael Drysdale, said: “More and more we’re seeing consumers migrate toward ad-free platforms. The conventions of traditional advertising are dying and their effectiveness is at an all-time low. We hover over ‘skip ad’ buttons on YouTube, and a recent study has shown that people have trained their eyes to avoid banner advertisements online.