Ooh Media and Uni Junkee’s integrated campaign for Contiki increases bookings by 300%

Josie Tutty

November 23, 2017 10:26

An integrated out-of-home and native content campaign for travel site Contiki by Ooh Media and Uni Junkee has successfully increased bookings by 300%.

The campaign, intended to push Contiki’s 2018 European packages, included customised creative based on time and day on Ooh digital screens across 99 university campuses nationally.

The out-of-home creative was coupled with a three-part native content series on Uni Junkee that was amplified on the panels and via Facebook.

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Josie Tutty

Josie Tutty was Mumbrella's deputy editor. She worked on the publication between 2017 and 2019. She's previously written and edited in the UK for Jungle Creations and Trinity Mirror.

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