Ooh Media relaunches Hijacked as Uni Junkee

Ooh Media is set to relaunch its Hijacked  content platform with Junkee Media, re-naming it Uni Junkee.

Announced by Ooh Media chief executive officer Brendon Cook and Junkee Media chief executive officer, Neil Ackland at Mumbrella360, the relaunch is part of Ooh’s move towards extending the out-of-home company’s digital content strategy.

The news comes one year after Ooh Media bought an 85% share of Junkee Media last year.

Ooh Media launched the online and digital out-of-home content platform in 2014, aiming to connect with tertiary education students.

The platform includes online content written by students for students across university campuses nationally.

Commenting on the re-launch, Cook said it will “further benefit advertisers”.

“Today is an exciting step in the evolution of content as part of the out-of-home sector and one that we believe will further benefit advertisers that want to reach the youth audience and in particular Millennials and Gen Zs,” he said.

 “Hijacked has successfully been growing its university audiences through the publishing of entertaining and informative content about issues affecting students.

“We now see it as a natural step to take the pioneering work Hijacked did with university students and put it into the Junkee stable. 

“This will not only enable us to elevate the university offering by drawing on Junkee’s expertise in creating content designed specifically to engage hard to reach audiences, but create a new touch point for the Junkee brand among younger audiences as they enter tertiary education,” he added.

The platform will continue to be run by managing editor, Lisa Omagari and editor, Lauren Piggott.  

Ackland said Uni Junkee will provide content “through a student lens”.

 “Hijacked was a real trail blazer in utilising online and out-of-home to target audiences and build a community through combining two powerful mediums. Like Hijacked, Uni Junkee will provide content through a student lens,” he said.

“We recently announced new areas of Junkee based around interests like music, video and politics, and we will be adding student-specific content from Uni Junkee that we know the audience will love.

 “The need for content to live both on and off platform in this age is paramount. Uni Junkee will also be amplified to 1.3m students across 106 campuses nationally on Locate by Ooh’s Study network, and through social channels for Uni Junkee and other Junkee titles.”

The re-launched platform goes live on 17 July. 


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.