Council for the Arts launches promo video featuring new art of “Pogoism”

Australia Council for the Arts has launched an online promotional video aimed at encouraging people to contribute to the arts, with an ad featuring a new form of art called “Pogoism” – painting with pogo sticks.

The campaign, created by Cabana Boys, features two people hopping around on pogo sticks over a large canvass placed on the ground. They are shown using the sticks like paint brushes to create a picture.

It promo video features the tagline: “Get your arts career off the ground.”

Australia Council for the Arts is the Australian Government’s arts funding and advisory body which supports the ongoing development of the arts sector.

The body provides more than $158m in funding for arts organisations and individual artists across the country each year.

Cabana Boys, a start up agency, last year launched a DM campaign which saw it send out a coconut stamped with the website address The site tells the story of the agency which was set up by Stuart Ghent and Nik Robinson.


  • Client: Australia Council for the Arts
  • Creative Agency: Cabana Boys
  • Creative Directors: Nik Robinson & Stuart Ghent
  • Production Company: Candy Land
  • Director: Briony Forbes
  • Producer: Nici Adams
  • DOP: Emilio Abbonizio
  • Social Marketing: Zing

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