Coverage for tomatoes, stones and lamp posts: GIO focuses on the details of policies in platinum insurance campaign
Suncorp Group’s insurance brand GIO has followed on from last year’s brand platform ‘You know with GIO’, with its latest campaign for motor vehicle, home and contents insurance.
The new ads focus on an everyday item – such as a spoiled tomato in a fridge – and then reveal how GIO customers could benefit from having it covered.
The concept behind the campaign is that the details of an insurance policy matter, relating back to the brand’s platform that consumers know exactly what they are covered for with GIO.
The campaign was created Leo Burnett, part of the Publicis Groupe which created a bespoke agency to service Suncorp Group’s list of brands.
Suncorp Group executive manager of marketing insurance, Mark Behr, said in a statement: “We are excited to create a real point of difference in the highly competitive insurance market. Together, with Leo Burnett, we are very proud to launch our new campaign, extending on our successful brand platform, ‘You Know With GIO’, that aims to inform today’s insurance buyer, connecting with them on both a rational and emotional level.”
The initial campaign will be executed across TV, radio, outdoor and digital.
Credits
Client: GIO (Part of Suncorp Group)
Executive General Manager, Brand & Marketing / CMO: Mim Haysom
Executive Manager, Marketing Insurance: Mark Behr
Marketing Manager: Jo-Anne Tierney
Go to Market Lead: Bryony Nickless
Creative Agency: Leo Burnett
Chief Creative Officer: Jason Williams
Executive Creative Director: Grant McAloon
Creative Directors: Ian Broekhuizen & Malcolm Caldwell
Creative Team: Ben Newman & Sarah Parris
Chief Client Partner: Madeleine Marsh
Senior Business Director: Grace Vizor
Project Manager: Cicley Milsom
Head of Strategy: Graham Alvarez
Senior Strategist: Abigail Dubin-Rhodin
Senior Integrated Producer: Rachel Devine
Production Company: Finch
Director: Luke Bouchier
Post House: Blackbird
Sound and Compositions: Song Zu
You don’t put tomatoes in the fridge. It ruins the flavour
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