Mojo’s Craig Davis and Three Drunk Monkeys enter the blogosphere
Craig Davis has become the most senior figure from an Australian ad agency to start blogging, while Three Drunk Monkeys, which is now one of Sydney’s largest agencies, has also turned its homepage into a blog format.
While several digital agencies and individuals within traditional agencies have blogged for some time, Davis and Three Drunk Monkeys are among the biggest additions to date.
Davis, co-chairman and creative director of Publicis Mojo, returned to Australia earlier this year following a successful stint as WPP agency JWT’s global chief creative officer.
In his first posting, Davis reveals that WPP boss Sir Martin Sorrell warned him that Australia was “a backwater“.
Davis writes: “Just after Cannes last year, I first spoke to Sir Martin Sorrell about moving back to this part of the world. He said, ‘Why would you want to do that? It’s a backwater.'”
In what might turn out to be a clue to future positioning of the agency founded by Alan Morris and Allan Johnston, throughout the Craigsmojo blog, Davis refers to it as Mojo, rather than Publicis Mojo. he also refers to sister media agency ZenithOptimedia as Zedo.
And in a new posting today, he reveals that Mojo will be the first Australian agency to trial Google’s wave “at scale”.
Meanwhile, Three Drunk Monkeys’ early blogging approach has been less discursive, and more focused on showcasing its work.
Another example of an ad agency which blogs is Lowe Sydney, which also focuses on showcasing its own work.
(Tim Burrowes adds: We welcome other agencies with regularly updated blogs leaving their URLs in our comment section. I’ll happily add them to our blogroll.)
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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I nearly gagged on my sushi roll with this news!
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What news?
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Can anyone find a comment on any of the Monkey posts, or Lowe’s? My dog has a blog.
Let the work speak. And pour me a bourbon.
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An agency with a blog. Sweet Mother of God. Mumbrella, your standards are slipping (already?)
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Hey Tim,
You forgot the industry’s longest running and (in my humble and completely unbiased opinion) most entertaining blog – John Mescall, Executive Creative Director of SMART’s, SMART-ARSE Blog:
http://smartarseblog.com/
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Hi Terry,
Thanks for your comment. I think you may have missed my point slightly.
Craig Davis is certainly the most senior agency person to have started one to date in Australia (which is of course, surprising). Three Drunk Monkeys are arguably (unless someone can point to another) the biggest ad agency to do so to date.
But I’m open to being corrected. Who are you thinking of?
And Don, probably a tad unfair to point to the lack of comments. They’ve just launched it. Where are the comments supposed to come from until they get going?
Cheers,
Tim – Mumbrella
I would like to know what Craig Davis thinks of scam ads.
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That’s not much of a blog, maybe we might see another almighty HoneyShed with around 200 people visiting the site a day.
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Publicis canned HoneyShed because it couldn’t generate any traffic.
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Disclosing the contents of a private conversation you had with Sir Martin says more about Craig than it does about Sir Martin. Silly things are often said when trying to retain staff. Most aren’t meant. Craig would’ve been better off taking Sir Martin’s comments as most likely what they were, a compliment, just part of the play to retain his services. Sorry Craig but, private conversations are best left private.
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I like both blogs.
Yes Monkees is more of a reel than comment, so far, but interesting in that their work is actually interesting and less ‘theory’-blogs by account service/BDM blowhards (sorry, ‘strategists’).
Craig’s is good because it is honest.
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John Mescall’s is the best x far. His musings would make a great book
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Pffffffft Blogs are so passe!
we changed ours to a facebook page as a bit of an experiment.
seems to be working well for what we need right now.
http://www.hollersydney.com.au
(we also have blog. shhhh.)
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